We Mac users are an interesting breed.
In many ways being a Mac owner is akin to being a Jeep owner. It always fascinated me how when two Jeeps pass on the road, the owners wave to each other like old friends. It’s as if they know something the rest of us haven’t figured out. You’ll often see the same kind of camaraderie from bus drivers, taxi drivers, boaters, and motorcycle riders, but it’s not often that you find that kind of connection in the computer world.
I’ve been thinking about this a lot since the local Military Exchange stores started to carry iMacs. Now, every time I go to the exchange I feel compelled to swing by the Mac display, which always has a crowd of 5-10 people standing around fawning over Cupertino’s latest. Once there, I’ll answer questions about the Mac’s and attempt to alleviate customer fears. Yesterday I spent 45 minutes doing just that, and ultimately sold two Macs in the process.
What surprised me though was that when I left the store, I made another pass by the Mac display. This time there was another Apple Aficionado there. I listened quietly while he passionately pitched the many benefits of making the switch. It was an amazing experience to me.
When was the last time you saw complete strangers taking the time out of their schedules to educate others on the benefit of their new PCs. I’m sure it happens, but I’ve never witnessed it.
